Privacy policy

Last updated: June 11, 2025

Plum operates this store and website, including all information, content, features, tools, products, and related services to provide you, as a customer, with a personalized shopping experience (the “Services”). Plum is a store powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or other transaction, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and the practices described herein regarding the collection, use, and disclosure of your information.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another individual. Personal information does not include anonymized or de-identified data that cannot reasonably identify you.

Depending on how you interact with the Services, your location, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences derived from such information:

  • Contact information including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, or bank account numbers, payment card details, transaction details, payment method, payment confirmations, and other payment-related information.
  • Account information including your username, password, security questions, preferences, and settings.
  • Transaction information including items you view, add to cart, save to a wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
  • Communications with us including any information you provide when contacting customer service.
  • Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information including how and when you access or interact with the Services.


Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, such as when you create an account, use the Services, contact us, or otherwise provide information.
  • Automatically through the Services, including via your device, cookies, and similar technologies.
  • From service providers, when they collect or process information on our behalf.
  • From partners or other third parties.


How We Use Your Personal Information

Depending on your interaction with us, we may use your personal information for the following purposes:

  • Providing, customizing, and improving the Services : to process orders and payments, manage your account, arrange shipping, facilitate returns, remember preferences, and personalize your shopping experience.
  • Marketing and advertising : to send promotional communications (email, SMS, mail) and display relevant ads based on your activity.
  • Security and fraud prevention : to protect accounts, detect and prevent fraud or illegal activity, and ensure platform security.
  • Customer support and communication : to respond to inquiries and maintain our relationship with you.
  • Legal compliance**: to comply with laws, respond to legal requests, and enforce our terms and policies.


How We Disclose Personal Information

We may share your personal information with third parties in the following circumstances:

* With Shopify, service providers, and vendors who perform services on our behalf (e.g., payments, hosting, shipping, analytics).
* When you request or consent to sharing, such as for shipping or social media integrations.
* In connection with business transactions (e.g., merger, bankruptcy) or to comply with legal obligations.


Relationship with Shopify

The Services are hosted by Shopify, which processes personal information to provide and improve the Services. Information you provide may be shared with Shopify and third parties, potentially in other countries.

We may also use enhanced Shopify features that incorporate data from your interactions across Shopify merchants. In such cases, Shopify may act as the data controller for certain processing activities.
To learn more, visit Shopify’s Privacy Policy: [https://privacy.shopify.com](https://privacy.shopify.com)


Third-Party Websites and Links

The Services may contain links to third-party websites or platforms. We are not responsible for their privacy practices or content. We recommend reviewing their policies before providing personal information.


Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us to request deletion.


Security and Data Retention

No security system is completely secure. We cannot guarantee absolute security of your data.
We retain personal information as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.


Your Rights and Choices

Depending on your location, you may have rights including:

* Right to access your personal information
* Right to delete your data
* Right to correct inaccurate data
* Right to data portability
* Right to manage marketing preferences (unsubscribe at any time)

If you are located in the UK or EEA, you may also have the right to:

* Object to or restrict processing
* Withdraw consent at any time

You can exercise your rights by contacting us at: info@plumastro.com

We may need to verify your identity before processing requests.

 

Complaints

If you have concerns about how we handle your data, please contact us. You may also have the right to lodge a complaint with your local data protection authority.


International Transfers

Your personal information may be transferred and processed outside your country.
Where required, we rely on approved safeguards such as Standard Contractual Clauses.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

 

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: info@plumastro.com

For data protection purposes, we are the data controller of your personal information.